4.3白狮子

petit h -- 愛馬仕成都快閃店裝置設計 | neriandhu如恩設計

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如恩設計的petit h快閃店位于成都遠洋太古里,設計靈感來自于成都街頭巷尾人們的竊語、市井生活和曾在中式村落間盛行的傳統皮影戲


Neri&Hu’s design for petit h pop-up store takes inspiration from street life and shadow puppet theaters that once characterized communal society in Chinese villages. The retail pop-up is located in Chengdu’s Taikooli development.


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petit h是由愛馬仕于2010年創辦的副牌,主要利用從愛馬仕其他產品部類不再使用的材料進行回收再創作,定制新奇有趣且具有實驗性的皮具、家具、家居裝飾/配飾和珠寶產品。


petit h is a sub-brand established in 2010 by Hermès that creates products out of the recycled materials from the parent company. The brand is known for its bespoke, quirky, and experimental use of materials for leather goods, ready-to-wear, furniture, home decor/accessories and jewelry.


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?Kid Han


如恩本次的設計靈感來自于petit h的精致產品,構想為這些產品設計可以捕捉市井生活的背景空間,同時襯托出虛構、可供人臆想的奇特氛圍漢語中的"小說"一詞本源于街頭巷末的竊語。專賣店布局和精心布置的視覺陳列靈感都來自于街巷、竊語、小說和街頭戲劇之間的關系。


Drawing from the playful qualities of petit h products, Neri&Hu wanted to create a backdrop for the products that could capture the life of the streets while gesturing to the fictional, imagined and whimsical. The Chinese notion of "fiction" actually derives from the term "small talk" originating from alleys and streets. The relationship between the alley, fiction and street theater informs the layout of the shop as well as the careful placement of visual merchandise.


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?Eric Song


除了裝置設計以外,如恩還負責了本次展覽的特別櫥窗設計。同時受petit h委托開展產品設計,并于本次展覽中發布了兩件單品


In addition to the intallation design, Neri&Hu also designed the special window display and two new products in collaboration with petit h for this exhibition.


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?Kid Han


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?Hermes


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?夏至


425日,由方所文化和愛馬仕舉辦的對話講座特邀著名媒體人洪晃女士主持,主講人為愛馬仕petit h創意總監Godefroy de Virieu和如恩設計創始合伙人郭錫恩先生、胡如珊女士。


A dialogue between Neri&Hu with Godefroy de Virieu (creative director of petit h), moderated by Hong Huang was held on 25th, by Fangsuo Commune and Hermès.


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